Account Engagement Quick Start
QuickStart Implementations get you up and running fast so you can start seeing the rewards of your investment.
🕜 Total hour:
150
📅 Timeframe:
9 weeks
Account Engagement Quick Start
Benefits:
- Salesforce-Pardot integration
- Tailored marketing targeting
- Connected Campaigns enablement
- B2B Marketing Analytics
- Lead scoring and grading
Industries:
- Manufacturing
- Retail
- Professional Services
- Consumer Goods
- High Tech
- Healthcare & Life Sciences
Discovery and Design
🕜Time: 20h
- Discovery Interviews
- Design Documentation
Development and Configuration
🕜Time: 100h
- Ensure seamless Salesforce-Pardot integration
- Enhance user experience with Pardot Lightning App
- Access Pardot data within Salesforce for a unified view
- Track website engagement and configure campaigns using Connected Campaigns
- Use B2B Marketing Analytics to assess campaign performance
- Set up and review marketing assets for targeted campaigns
- Prioritize high-potential prospects with lead scoring and grading.
- Expand reach by integrating Facebook and LinkedIn
- Monitor performance with standard reports and dashboards
Adoption
🕜Time: 10h
- Admin training
- User training
Data Import
🕜Time: 10h
- Export relevant Salesforce leads and contacts
- Import leads and contacts into Pardot as prospects
Post-Go-Live
🕜Time: 10h
- Hypercare
Account Engagement Packages
Business Units
- Empower your divisions to focus on unique marketing goals with multiple Account Engagement business units
- Partition prospects and assets by unit for independent marketing
🕜 Time: 14h
Additional Marketing Content (landing pages, email templates. etc)
- Select this package for additional content not included in the core quick start.
🕜 Time: 30h
Einstein Account Engagement
- Use Einstein AI to prioritize tasks and deliver data-driven insights
- Gain data from Account Engagement and Salesforce
🕜 Time: 30h
Webinar Connectors (GoToWebinar, GlobalMeet (formerly ReadyTalk), Webex, Zoom, ON24, Webinar Jam/EverWebinar)
- Set up the connector to bring webinar data into Account Engagement
🕜 Time: 12h
Account Engagement for Slack
- Automate marketing tasks by connecting Account Engagement and Slack
🕜 Time: 20h
Google Adwords, Analytics Connection
- Streamline data flow with the Google Analytics connector
- Collect campaign name, medium, source, content, and term tags
- Connect Google Ads to track and analyze cost per qualified lead and SEM ROI
🕜 Time: 20h
Book a demo!
Contact with our Salesforce consultant,
Kateryna Loginova, for consultation.