In 2019, RealZips sought Redtag's expertise to enhance their search tools and integrate new functionalities. Their key requirements included a unified map display of accounts, leads, and opportunities.

The company was also seeking the possibility to merge business and location data from Google Maps with Salesforce, using the RealZips package. Furthermore, they aimed to implement native nearby search capabilities within their system. 

Redtag embarked on this project using standard data integration rules and incorporating Google Maps APIs. The team's goal was to enhance the accuracy and efficiency of map-based data presentations, focusing on the integration of address data with the Lightning Map. Here are the key improvements:

• Integration of Google Maps API for importing address data of relevant leads: This integration ensures that address data on the map is shown correctly, using the latest information from Google Maps.
• Use of Google Places API for detailed local business info: Incorporating this feature enables the map to show nearby businesses and locations based on the categories chosen by users.

• Development of a Visualforce page for easier map use: This new page helps users select areas, combine data records, and see local businesses.
• Management of large data volumes: Adopted strategies help to prevent map overlaps and optimize loading times. 
• Customization of map scaling in Lightning Map: Users now have the ability to manually adjust the map scale, offering a more personalized mapping experience.

In summary, Redtag's solution focused on improving data integration with enhanced map precision, providing comprehensive local insights, and optimizing the user experience with efficient data management and customizable map features.