Agentforce Automates 100% of Inbound Leads at Photography Studio

The Vanity Portrait Studio wanted to give clients quick answers and a smooth booking experience, but handling 500+ leads per month manually was slowing them down. With Agentforce SDR, they now respond instantly, book more sessions with less effort, and provide personalized recommendations for photo styles, locations, and session dates.

About:
The Vanity Portrait Studio specializes in high-end, magazine-style photoshoots, offering event photography, headshots, and luxury portrait experiences. Based in the San Francisco Bay Area, the studio travels to events, ensuring clients receive an unforgettable and effortless photography experience. The studio’s website has a high influx of clients—500 leads each month. Their growing popularity, however, presented a challenge: the sales team struggled to keep up, leading to slower response times, inefficiencies in quoting, and missed opportunities.
Industry:
Photography & Creative Services
Partners since:
2024
CLOUDS & TECHNOLOGIES:
Salesforce Sales Cloud
Agentforce
Apex
LWC
Salesforce Flow
MuleSoft
Salesforce Pardot (Marketing Cloud Account Engagement)
The challenges

Managing High Lead Volume Without Delays

With an increasing number of inquiries, the studio needed a better way to engage potential clients without overwhelming its team. Responding to each inquiry manually took up valuable time, making it difficult to provide quick quotes, track leads effectively, and follow up efficiently.

The existing process was slowing down sales, and hiring additional staff wasn’t a practical solution. The team required a scalable, automated system to handle routine inquiries, qualify leads, and ensure no potential customer was left waiting.

The solution

Smarter Lead Management with Agentforce SDR

To maintain exceptional client service without increasing headcount, The Vanity Portrait Studio partnered with Redtag to implement Agentforce SDR, an AI-driven Salesforce solution. This intelligent chatbot automates lead intake, speeds up response times, and streamlines sales workflows.

How It Works:

  • Provides instant responses – Customers can now chat directly with Agentforce virtual agents on The Vanity Portrait Studio’s website to ask about services, pricing, and availability. AI agents help clients make decisions about the best photo locations, session styles, and preferred dates, while eliminating long wait times.
  • Automates lead qualification – The chatbot gathers key details such as event type, preferred date, and budget, then automatically logs the lead into Salesforce for tracking.
  • Handles email inquiries – Agentforce responds to all inbound email inquiries, ensuring all relevant details like contact information, event date, and service preferences are collected, and no leads slip through the cracks.
  • Speeds up follow-ups – Integrated with Salesforce and Pardot, Agentforce keeps leads engaged while they wait for follow-up, helping the team close deals faster.
  • Ensures seamless system integration – Using MuleSoft, Agentforce syncs data across platforms, reducing errors and making lead tracking seamless.

This AI-driven approach allows the sales team to focus on high-value conversations while ensuring customers receive quick, professional responses.

The RESULT

Increased Efficiency Without Additional Staff

Since integrating Agentforce SDR, The Vanity Portrait Studio has seen significant improvements in both sales efficiency and customer engagement:

  • 100% Inbound leads automation – all inbound inquiries, whether through chat or email, are now handled automatically.
  • 40% Reduction in response time – response times are now faster, with instant answers to customer inquiries and faster quoting.
  • 55% Decrease in manual work – reducing manual tasks for the studio staff, freeing up time for creative work and business growth.

With Agentforce SDR, The Vanity Portrait Studio can now process client orders faster and respond to inquiries instantly. The AI assistant has replaced the need for additional staff, handling lead qualification, quoting, and follow-ups automatically. This has cut down manual work by nearly half, allowing the sales team to focus on confirmed bookings instead of chasing leads. As a result, the studio can now handle more clients, book sessions faster, and operate more effectively—without enlisting extra hands.

Maria Soviak

Let’s talk about your project!

Gracie Lynch, Account Executive
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