Putting Clients First: How Agentforce Transformed Family Law Services

Learn how a leading Ontario-based family law firm has drastically enhanced customer service by using a cutting-edge Agentforce solution. After integrating Agentforce, their clients can now contact agents directly for their needs, reducing the firm's manual workload by 30% and improving the quality of customer request management.

About:
Russell Alexander Collaborative Family Lawyers, a top Ontario-based family law firm, is known for its client-first approach, offering support and guidance to individuals facing divorce and other family legal matters. However, with an increasing number of inquiries, their intake process became a bottleneck—leading to slow response times and a heavy workload for staff. To ensure their clients received the timely, compassionate service they needed, Russell Alexander partnered with Redtag to integrate Agentforce, an AI-powered chatbot built within Salesforce. As a result, they got faster responses, reduced manual work, and a more seamless experience for both clients and staff.
Industry:
Legal Services
Partners since:
2024
CLOUDS & TECHNOLOGIES:
Salesforce CRM
Agentforce
Apex
LWC
Salesforce Flow
The challenges

Overwhelmed Staff, Slow Responses

Like many law firms, Russell Alexander faced a growing volume of inquiries from potential clients. People seeking legal help often reach out in urgent and emotionally charged situations, so delays in responses could cause frustration and uncertainty. The existing client intake process relied heavily on manual tasks, which slowed things down even further. Staff members spent a significant amount of time collecting and organizing client information, instead of focusing on high-value legal work.

Additionally, as the workload increased, ensuring confidentiality and securely managing sensitive legal information became even more complex. The firm needed a way to maintain its high standards of professionalism and care while making the intake process faster and more efficient. Without a solution, these inefficiencies could have impacted both client satisfaction and the firm’s reputation for responsiveness and trust.

The solution

Smart AI-Powered Client Support with Agentforce

To fix these challenges, Redtag implemented Agentforce, an AI chatbot designed to handle initial client interactions quickly and securely.

How It Works:

  • Provides instant responses – Clients now speak directly with the chatbot to get answers, eliminating long wait times.
  • Automates intake – The chatbot collects key details—name, contact info, and legal needs—and securely logs them in Salesforce.
  • Speeds up follow-ups – Once the chatbot gathers information, it automatically assigns the case to the appropriate intake specialist, ensuring quick and efficient responses.
  • Ensures confidentiality and security – Built with legal data protection in mind, all information remains secure and compliant with industry standards.

This blended AI + human approach means clients no longer wait for staff to respond manually—they receive immediate, personalized assistance whenever they need it.

The RESULT

Faster, Smarter, and More Cost-Effective Client Service

Since integrating Agentforce, Russell Alexander Collaborative Family Lawyers has achieved:

  • 45–50% of inquiries handled instantly by the chatbot, freeing up staff to focus on complex legal matters.
  • 28–30% faster response times, giving clients timely support when they need it most.
  • 30–35% reduction in manual work, lowering costs and improving staff efficiency.

With Agentforce, clients get instant, human-like answers from an AI assistant, just as if they were speaking to a real person. This not only improves the client experience but also helps the firm reduce costs, free up staff time, and operate more efficiently.And this is just the beginning. With Redtag’s ongoing support, Russell Alexander is now expanding AI-driven features—including automatic consultation scheduling, payment integration, and an AI-powered knowledge base for frequently asked questions.For family law firms, adopting AI is more than just a technological upgrade—it’s about staying true to their core value of putting clients first by delivering client-oriented, responsive service. And with Agentforce, Russell Alexander is leading the way.

Maria Soviak

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Gracie Lynch, Account Executive
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