At LG Electronics US, merging multiple Salesforce platforms across varied business units presented a complex puzzle. Such fragmentation resulted in inconsistent pricing, lack of centralized reporting, and inefficiencies that hampered personalized service delivery. The disparate systems made it difficult to offer seamless, personalized pricing and consistent user experiences. Each business unit had unique requirements, making a one-size-fits-all solution impractical.

Additionally, there was no single source of truth for product and service information, leading to discrepancies and confusion. The need for a cohesive integration with global LGE systems was pressing, as was the requirement to enhance the user and partner experience using advanced CPQ technologies. The challenge was clear: consolidate, integrate, and elevate the sales processes to meet modern demands while preserving the unique needs of each business unit.

To address these challenges, Redtag’s team provided LG Electronics with a highly customized CPQ (Configure, Price, Quote) solution, ensuring that all existing business processes remained intact while meeting the individual requirements of each business unit. Our approach was centered around the corporate decision-making process, enabling every stakeholder to contribute effectively.

We implemented a sophisticated pricing model, facilitating comprehensive partnerships and collaboration. This model became the bedrock of effective cooperation within the organization. Additionally, we delivered a customizable quote and supporting documentation generation process, representing products and services in a multipage exclusive booklet format, which became the pinnacle of personalization.

The project was executed within a stringent timeline of four months, followed by three months of hypercare support. The effort required approximately 3,000 development and implementation hours. Our team collaborated closely with US-based product owners and Korea-based LG Electronics HQ developers. To ensure a smooth delivery process, we introduced development best practices and conducted 2-week SCRUM sprints.