Salesforce Optimization Success Story for CPAacademy.org

Redtag partnered with CPAacademy.org to optimize their Salesforce system, improve operational efficiency, and enable future growth. This project focused on cleaning up outdated system components, refining processes, and integrating collaborative tools to boost productivity.

About:
CPAacademy.org offers accounting professionals a versatile platform to access educational content tailored to their needs. They provide a range of options to help members stay current in the ever-evolving field of accounting, including webinars, self-study sessions, and live conferences. Their focus on creating a community of learners and thought leaders makes it easier for professionals to connect, learn, and grow at their own pace. By continuously expanding their content library, CPAacademy.org ensures that its members have access to the latest developments in the industry.
Industry:
Accounting
Partners since:
2024
CLOUDS & TECHNOLOGIES:
Salesforce Marketing Cloud
Salesforce CPQ
API Integrations
Heroku
Ruby on Rails
The challenges

The Challenges at Hand

CPAacademy.org faced significant hurdles with their Salesforce integration, primarily due to system overload caused by excessive objects and outdated automation. These issues compromised system performance, scalability, and hindered operational efficiency.

Additionally, the complex web of unused fields and dependencies within their Salesforce setup created barriers for future system enhancements, all of which required urgent attention to maintain their leading position in the educational sphere.

The solution

Redtag's Winning Solution

Redtag's solution for CPAacademy.org involved a structured approach with a clear focus on optimizing system performance. This involved multiple steps, from cleaning up the Salesforce environment to enhancing team collaboration.

Streamlining the Salesforce System. Redtag began by conducting a full system cleanup, removing unused fields, outdated dependencies, and automations. This cleanup helped reduce clutter, allowing the platform to operate more efficiently and scale for future growth.

Comprehensive System Discovery. Next, Redtag performed a thorough review of the current Salesforce setup. By documenting key components like architecture, data models, and process flows, we ensured CPAacademy.org had a clear foundation for future enhancements and identified gaps that could be addressed.

Operational Efficiency Through Analysis. To improve day-to-day operations, Redtag conducted an operational analysis. By redefining roles within the IT team and streamlining responsibilities, our team eliminated inefficiencies, leading to better resource allocation and increased productivity.

Enhancing Collaboration with Swarming Integration. The integration of Slack and Service Cloud played a crucial role in improving collaboration. Redtag introduced the “Begin Swarming” feature, which automatically notified teams in relevant Slack channels about case status updates. This real-time collaboration accelerated issue resolution and reduced downtime.

Bolstering the Development Team. Redtag also introduced additional resources post-discovery, including Quality Assurance personnel, to support CPAacademy.org’s development team. This increased the success rate of system enhancements, allowing for smoother ongoing operations and future scalability.

The RESULT

Results: A Stronger, More Efficient System

The collaborative efforts have redefined CPAacademy.org's Salesforce system, yielding remarkable results. Performance is now seamless, supporting the platform’s scalability and enabling future innovations. The streamlined operations have significantly boosted efficiency, empowering CPAacademy.org to continue their mission of providing the highest quality educational content. With a robust and agile Salesforce platform, CPAacademy.org is well-equipped to lead the way in accounting education, inspiring professionals and advancing the industry forward.

Redtag’s expertise not only optimized CPAacademy.org's Salesforce environment but also reinforced its role as a trusted partner in driving business success through tailored CRM solutions.

Let’s talk about your request!

Contact with our Salesforce consultant, Kate Lohinova, for consultation.
Let’s talk

Questions & Answears

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