Fruity Solutions Simplifies Legacy Systems for F’real

F’real partnered with Redtag and EXO to fix issues with their outdated systems, making it easier to sell and service their vending machines. By improving how their sales and payment systems worked together, they sped up repairs, reduced order mistakes, and ensured customers could always get their favorite milkshakes without delays.

About:

F’real, a leading food and beverage company, specializes in selling milkshakes, smoothies, frozen cappuccinos, and protein shakes. Founded in 2003, F’real's products can now be found in more than 20,000 locations worldwide, bringing creamy, blended goodness to customers across the globe. Despite its impressive growth, running a global operation that includes vending machines and various sales channels presented challenging obstacles—especially when it came to outdated systems and integration issues.

Industry:

Food Distribution

Partners since:

2024

CLOUDS & TECHNOLOGIES:

Salesforce Sales Cloud

SAP

The challenges

A Legacy System Holding Back Growth

F’real’s ambitious expansion plans were being slowed down by technical bottlenecks. Their team faced three major challenges, all tied to legacy systems and integration concerns.

The first hurdle was a 20-year-old payment system that lacked modern sandbox capabilities, making it difficult to test without introducing risks. Next, the company’s use of Salesforce for vending machine case management introduced inefficiencies, resulting in case-handling backlogs and workflow issues.

Lastly, integrations with SAP for invoicing—combined with Salesforce Sales Cloud for selling and repairing equipment—were highly unstable. Data often failed to transmit accurately or on time, creating operational headaches and delaying internal processes.

These challenges had F’real looking for a partner that could deliver solutions with precision and reliability. Enter Redtag, with the support of EXO, to make things run smoother.

The solution

Practical Fixes for Big Problems

Redtag, along with EXO, stepped in to implement strategies that gave structure and reliability to F’real’s operations.

Here’s what they brought to the table:

Meticulous Payment System Testing –The outdated payment platform required careful testing to ensure every feature performed without risk. The team deployed a deliberate testing approach, significantly improving the system’s stability. ‍
Robust Integration for Case Management – Redtag ensured seamless integration between Salesforce and service systems used for managing vending machine cases. This streamlined workflows and improved task assignments, reducing inefficiencies.

Fixing SAP & Salesforce Sync Issues –To stabilize invoicing-related processes and improve the exchange of data between SAP and Salesforce, Redtag optimized the integration. This eliminated errors and delays while ensuring timely data flow. ‍
Troubleshooting Guidelines – Redtag established detailed troubleshooting procedures to make sure F’real’s team could quickly address future integration challenges without needing external support.

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The RESULT

Faster Repairs, Accurate Orders, and Reliable Vending Machines

With the changes implemented by Redtag and EXO, F’real saw major improvements in the way it sells and services its frozen beverages. The impact was felt across their business, from vending machine reliability to faster customer service.

Fewer Order Mistakes – The improved connection between SAP and Salesforce reduced data errors by 90%, meaning invoices and sales records are now accurate. This ensures that vending machines get stocked with the right products and customers always find what they expect.
Faster Machine Repairs – When vending machines break down, F’real’s support team can now process and resolve cases 70% faster. This means machines stay up and running, and customers don’t have to deal with out-of-service signs when craving a milkshake.
Less Manual Work for Employees – The system improvements cut the need for employees to manually fix data and handle system errors by 50%. Instead of spending hours troubleshooting issues, teams can focus on selling, restocking, and ensuring machines operate smoothly.

By tackling these challenges with Redtag’s help, F’real made sure their vending machines and sales operations are more reliable, helping them serve milkshakes, smoothies, and frozen cappuccinos without unnecessary delays.

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